SELF-MADE MOM: TURN YOUR SIDE HUSTLE INTO AN EMPIRE

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self-made mom starts side hustle

Photo by Hannah Grace/Unsplash

Get a headstart with our FREE 15-Step Side Hustle Cheatsheet

Becoming a self-made mom isn’t easy.

And let’s face it. Between work, kids, partners, chaotic schedules, and well-meaning attempts to appreciate your “me” time — life gets busy and often strips us from our dream of building a business.

This article is for the “don’t you dare try to stop me” mompreneur driven, passionate and fully committed to becoming a self-made mom. She’s not afraid of a challenge. She’s ready to take the world by storm. And she’s willing to chase the “impossible”.

You have questions. We have answers.

Who runs the world? The self-made mom!

According to a recent study by Welch’s — yes, the juice company — working moms in the U.S. log nearly 100-hours a week.  That’s 2.5 full time jobs once you add in domestic chores such as laundry and bath time for the kiddos!  If you needed proof that moms have superpowers — there it is!

Unfortunately, all those extra work hours don’t amount to more income.

Sure, you’ll have the tiny red devil swinging on your shoulder with the obvious pessimism:

  • You’d be crazy to start a business with so many other responsibilities on your plate.
  • Not for me. I don’t know the first thing about starting or running a business.
  • I don’t have the money to start a business.

Every part of a mom’s day — from getting out the door in the morning to tucking everyone in at night — is going to cost you. But, I’ll show you how to look that devil right in his tiny face and say — the costs of motherhood aren’t fixed!

Escaping the survival mindset begins with a very simple reset of your to-do list. By sharing the burden of chores with your family you gain time on the clock. If no one in the house has time for chores, consider outsourcing to a professional cleaning service instead.

Before my inbox starts blowing up with angry moms wondering how they could possibly afford such a “luxury”, consider what your time (and sanity) is really worth. How many opportunities have you postponed or missed because you had too many things on your plate? Or no energy left to participate?

There is, however, one other thing to consider…

What would happen if you lost your job tomorrow?

Financial experts recommend saving up to 6 months’ pay in your savings account in case of an emergency, but with 87% of Americans living paycheck to paycheck most families are one emergency away from disaster.

Late night panic attacks that stem from uncertainty around your financial future is a real thing. (I know because I was once a homeless single mom).

Do you have a back-up plan?

As the saying goes…you don’t want to put all your eggs in one basket.  I know, I had to stick with a tried and true cliché, but it’s very true.

Fifty years ago, working a job was the best path to securing your financial future. Fast forward to 2018 and the reality around full-time employment is a bit different. The kind of “loyalty” between employer and employee that our parents enjoyed is a thing of the past.

To save up for college, pay off debt, retire with dignity or do anything beyond just “keeping the lights on” requires something a little more strategic. And becoming a self-made mom is all about preparing for the unexpected and building something your family can depend on in the process.

Enter, the side hustle…

What is a side hustle?

A side hustle is the act of adding income to your bank account month after month without quitting your day job or taking on a second job. You do this by leveraging online marketing tactics such as social media and email marketing.

If you’re new to online business (or passive income), it may feel overwhelming.

We get that…

But in many ways, a side hustle is an absolute necessity for moms especially if you want to add security, flexibility and freedom to your daily life.

The key to setting up a successful side hustle (meaning one that’s both profitable and runs without a lot of attention from you) is a series of seamless systems that work together to run your business while you focus on doing the things you love to do. 

RELATED: Download our roadmap for starting and growing your side hustle

What are the benefits of starting a side hustle?

If you’re on the fence about starting a side hustle of your own, it does come with a few undeniable benefits:

1. SECURITY

Imagine being able to save up for your biggest goals — a down payment on your dream home, a much-needed family vacation, fully-funded retirement accounts or putting your children through college without student loan debt!!  And how would it feel to supplement your paycheck and begin living the comfortable lifestyle you and your family have been craving.

All without having to work from dawn to dusk!

2. FLEXIBILITY

Spending all day doing for others can leave many moms feeling like they’ve lost their sense of purpose. A side hustle provides the perfect opportunity to do something you truly love and make money doing it.

  • Always wanted to try your hand at photography? Go for it!
  • Interested in teaching English to non-native speakers? Great!
  • Love your city and want to show travelers the best features through an urban walking tour? Let’s go!

Explore your passions and let your creative side run wild!!!

3. FREEDOM

If you’ve ever worked for an employer that doesn’t understand that sometimes children will wake up sick on a random Tuesday and because it’s illegal to leave a 6-year old home alone mommy duty has to take precedence that day, then you truly understand the need for freedom in your schedule.

Escape your 9-5 cubicle by using your side hustle as a gateway to launching the ultimate business of your dreams. Once your side hustle is successfully established, you can finally leave your day job behind and live life on your own terms without taking such a big risk.

And now that you know what a side hustle is and how it can help you become a self-made mom with the security, flexibility and freedom you deserve — I want to show you exactly how to get your first side hustle set up. 

How to build a bulletproof side hustle?

A common misconception is that starting a side hustle requires a lot of time.

With the right plan, you can launch your side hustle in just 6 weeks while working only 30 minutes per day.  Here’s the breakdown:

Week 1 – Test and Choose the Best Idea

Building a blueprint for your side hustle lays the foundation for everything else you do. Skipping this step is a huge mistakeand it will cost you  — DO NOT SKIP THIS STEP!

A solid, researched plan isn’t a guarantee of success, but not having a plan almost guarantees that you will waste days, weeks, months and even YEARS spinning in circles or going down the wrong (aka unprofitable) path.

Don’t do it to yourself!

During this phase, you get to dive deep and explore your interests, skills and passion to discover your natural strengths and hidden talent(s).

Think about someone who has the BEST  job (I’m looking at you Anthony Bourdain {wink}) — I mean the kind of job where you think to yourself, “I can’t believe they get paid to do that!” Yes, your side hustle can (and should) be just like that.

And there is something you do effortlessly that someone else could use your help with.

After figuring out a real-world problem you can solve in the marketplace. That’s when the real fun begins!

Week 2 – Develop an Unforgettable Identity

Perhaps the most exciting phase of starting a side hustle is deciding on the identity of your brand.

Consider how you want your ideal customers to feel when they interact with your brand? What do you want them to think? This vibe needs to be seen and felt by your prospective customers and clients through every touchpoint.

From your colors and logo to your social media graphics and website copy — you’ll want to use one defining concept to guide all your visual design and content decisions.

Remember, creating a consistent brand builds trust, is recognizable and resonates with your ideal audience across all platforms.

Week 3 – Select Your Marketing & Automation Tech

The right software tools will pull together all the moving pieces of your side hustle seamlessly with minimal daily effort from you.

And a fully automated sales system that automatically attracts new leads through to the delivery of your products and services makes earning money a predictable (and consistent) process. However, setting up automation systems can feel overwhelming when you’ve never done it before. The problem with skipping this step or implementing an incomplete system is that it leads to mind-numbing overwhelm later down the road. Exactly what you wanted to avoid!

Take your time selecting the best tools to organize and set up an efficient, systematized business that works for your desired lifestyle.

Don’t worry. We show you exactly how to get this done. We even offer a service where we’ll take care of this step for you. #winning

Week 4 and 5 – Content is Still King!

Everything we’ve done up to this point has laid the foundation for your profitable side hustle from your profit plan to your brand to a leak proof sales funnel process, but the next phase is all about adding swag to your system.

Here you’ll create the assets you’ll need to fill your online automated sales funnel – an irresistible opt-in offer, email welcome sequence, intro product and signature service.

Week 6 – Review, Regroup and Refine

Congratulations! Your side hustle has made its debut.

Did everything go according to plan?

Now is the time to take off the rose-colored glasses and look at your side hustle results as realistically as you can. Set your ego on a shelf for a moment and honestly answer the following questions:

  • Is my idea viable?
  • Should I put more time, energy and effort into this?

You may have to scrap your first (few) ideas. Each trial is a lesson and an opportunity to improve the next go around.

Remember, you don’t want to marry yourself to an idea before you know if it can make you money. Refusing to let go of a failed idea is the real failure.  Listen to the data, learn the lessons you need and use that as fuel for your ultimate success.

Whether it’s with this side hustle idea or your next or your 10th because…

Self-made moms keep going!

It doesn’t happen overnight. However, the hard work is worth it.

With a plan — becoming a self-made mom is a reality that’s closer than you think.

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