BEYOND THE CHECKLIST: 3 OPT-IN OFFERS YOU MAY HAVE MISSED

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3 Irresistible Optin Ideas to Get You Thinking Outside the Checklist

Photo by Thought Catalog/Unsplash

Your email list is one of the most important assets in your business.

There’s just one little problem…

…what the heck should you create as an opt-in offer?

If you’re serious about building an email list slapping a “subscribe to my newsletter” button on your site just ain’t going to cut it in this new marketing climate.

So what exactly does an irresistible opt-in look like?

3 Opt-In Offers You Should Try Out Today

First Up – The Quiz Opt-In

Personality Quiz Opt In Offer

Site: www.kavitajpatel.com

Author: Kavita J Patel

Opt-In Offer: Quiz-style personality test

What it is?

Her personality quiz identifies different love archetypes and offers a report on how this impact s your dating style.

Why it works?

Well, who can resist a chance to learn more about themselves? You find yourself almost throwing your contact information at the screen for a chance to find out.  And the reports she offers at the end also make for a rewarding experience and are a true testament to her attention to detail.

Building curiosity like this is a surefire way to not only get more opt-ins, but also build a list of highly engaged (and segmented) email subscribers.

How to get started?

Pick a topic that’s perfectly aligned with your blog’s overall tone and message. In addition, make sure it’s easy to understand at a glance, the value you give needs to be obvious and there needs to be an aspect of fun in taking the quiz.

You can use Thrive Quiz Builder to create your very own quiz and build a segmented email list.

Second Up – The Challenge Opt-In

Challenge Opt In Offers

Site: www.firedupandfocused.com

Author: Racheal Cook

Opt-In Offer: 10 day productivity challenge

What it is?

A great way to engage your audience is to dare them into action in an entertaining or useful way.  Racheal has create a 10 day challenge for this purpose which appeals to anyone interested in taking action on their goals.

Why it works?

Challenges are great because they are highly actionable from the very start and if you follow along there is a very clear result at the end of a pre-determined period of time.  Live challenges are particularly appealing because they engage subscribers across multiple platforms (for example, email or facebook group) and in various formats (i.e. email, video, audio etc.).

How to get started?

Get started by picking a problem you want to help your new subscribers solve and determine the time frame.  I recommend 3 to 7 days because it’s quick and keeps participants engaged with the promise of a quick result.  Though 30 day challenges are popular as well — if you’re anything like me — you lose interest long before you get to the end and usually don’t get the results promised.  I don’t know about you, but I’m not likely to buy anything from someone who doesn’t get me the results I desire. So keep your challenge short and sweet!

Lastly – The Ongoing Product Opt-In

Ongoing Product Opt In Offer

Site: www.hautestock.co

Author: Rachel Rouhana

Opt-In Offer: Free photos every month

What it is?

You don’t have to be a blogger or marketer to have an effective opt-in. This photographer uses their own product as an incentive to sign up.

Why it works?

The offer is consistent with the audience’s desires because people come to the site looking for free photos and the company offers to sent you free photos every month. This is a great way to get visitors interested in a premium option which is also available.

Note how this follows rule #2 of an offer being quick and simple using a “freemium” business model that is common for software startups, but they’ve done it in the simplest, low-tech way possible.

How to get started?

If you have a personal strength or your business has a native product, think about ways you can “freemiumize” it and use it to build a list (and your business). Also, an opt-in doesn’t always have to be one downloadable thing in return for an email address. If you can offer something on an ongoing basis it gives an incentive to stay subscribed and keep their eyes on their inbox.

Your Turn to Create an Insanely Irresistible Opt-In

When you create your offer, take a step back and look at the journey your audience will take from the first moment they hear about you to the moment they pull out their wallets and become your customer or client.

Make sure the process is streamlined and that your opt-in offer is the first step by answering a single burning question in your visitor’s mind.

Now, stop worrying about creating the perfect opt-in incentive and create something simple, actionable and inspired by what you’ve discovered.

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